Kaspar Klippgen.
Hamburger Jung, digital marketing expert and Client Partner at Meta (Facebook).
I'm a business digital native, who feels at home in both the corporate world as well as in start-ups.
I'm a passionate tech early adopter and a proud father who lives in Hamburg.
I joined Meta (back then Facebook) in June 2017 and serve as part of the eCommerce team of market experts in Germany and Central Europe. With a focus on eCommerce, Marketplaces and Verticalized Performance Brands I help some of the world’s largest online retailers to scale their business on Facebook, Instagram, WhatsApp and Messenger.
Before starting at Meta I co-founded TunedIn and worked in different management positions at Axel Springer and founded the management consultancy KKC in 2014, that specialises in Digital Marketing & Sales projects, technical product management and helps SMB's on their path to digital transformation.
I live with my wife, two sons and one daughter in Hamburg.
Corporate Background:
I worked as General Manager for Axel Springer in Digital Marketing from 2015 to 2016 and was responsible for both marketing products and publisher portfolio (Media Impact bundles the marketing of national media offerings of Axel Springer SE and the FUNKE Group, making it one of the largest cross-media marketers in Germany).
Entrepreneurial Background:
I was co-founder & Managing Director of TunedIn, one of the app pioneers on the second screen. With a team of 25 talented people, Tuned-in developed iOS, Android and web apps to completely redefine the user experience of TV viewers.
My curriculum vitae:
Work Experience:
06/2017 - today - Client Partner eCommerce @ Meta (fka Facebook)
10/2014 - 05/2017 - Freelance Consultant for Digital Marketing & Publishing and Digital Transformation
04/2015 - 12/2016 - General Manager Digital Marketing @ Axel Springer Media Impact GmbH & Co.KG
03/2013 - 09/2014 - Managing Director & CMO @ TunedIn Media GmbH
05/2011 - 02/2013 - Head of Digital Media WELT GRUPPE @ Axel Springer Media Impact
01/2011 - 04/2011 - Business Development Digital Marketing @ Axel Springer Media Impact
01/2010 - 01/2011 - Management Trainee @ Axel Springer AG
Education :
University studies in Freiburg, Buenos Aires, Munich.
University Degree / Magister Artium of Ludwig-Maximilians-Universität Munich in
Publishing & Communications (Publizistik & Kommunikationswissenschaft)
Politics (Politische Wissenschaft)
Economics (Volkswirtschaftslehre)
Social Connections:
Tuned-in Showcase:
Tuned-in was one of the pioneer companies on the "second screen". Founded in 2010 by Justin Scull and Sebastian Bartz, Axel Springer acquired Tuned-in in spring of 2013 as part of their early-stage initiatives. In this course I joined the management team responsible for marketing and product.
